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A Dementia-Friendly Singapore

Agency for Integrated Care (AIC)

Date:

Nov 2022

Services:

Illustration, Graphic Design

The brief:

To promote the Dementia-Free Singapore (DFSG) initiative by creating a range of design collaterals aimed at building dementia-friendly communities.


Our concept:

Using AIC’s iconic Giraffe mascot, we designed a series of easily identifiable collaterals to raise awareness of several DFSG initiatives, such as Go-To Points (GTPs) that act as safe return points for missing persons with dementia. Furthermore, to help community partners implement the Youth Hope programme and support seniors and persons living with dementia., we designed the Youth Hope Intergenerational Toolkit with clear step-by-step instructions and attractive infographics.

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