Home Team Academy

The brief:

To rebrand HTA from a perceived police academy and position HTA as the leading Corporate University in homefront safety and security.

Our approach:

Through a Splash branding process that involves a brand perception audit to evaluate how HTA is perceived by various key stakeholders, we identified the HTA brand’s strengths and weaknesses to shape the desired brand positioning and identity.

As part of the strategy to position HTA as a leading Corporate University, the HTA logo was updated, and a comprehensive brand guide was developed the ensure the new brand is communicated correctly internally, and presented consistently to the intended audience.