Commissioned by MSF, ‘Our 1101 Family Journey’ is a monthly pilot parenting kit designed for busy parents. Based on the concept of 1 kit: 10 minutes to practise 1 parenting tip, it comes with practical tips, meaningful activities, and a tabletop game to help parents deepen their bond and understanding with their child. To create an inviting experience for adults and children alike, we used soothing colours and relatable illustrations to design the kit. The kits were distributed through schools and direct mail to reach parents easily and conveniently.