Becky Bunny’s Adventures

The brief:

The Ministry of Social and Family Development (MSF) has dedicated 2022 as the Year of Celebrating SG Families (YCF). As part of YCF, the inaugural National Family Week was introduced in June, headlined by a family carnival event at Suntec City. Splash was appointed by MSF to design and create a series of activities at the main and satellite events to bring MSF’s core family values to life through their new Becky Bunny mascot.

Our concept:

We conceptualised and designed four experiential zones, each focused on a different family value (Love, Care & Concern, Commitment, Respect). Visitors got to learn about the values through fun and educational activities, photo stations, engaging posters, and more.

The events were a success, with both parents and young children delighted with the opportunity to interact and bond with one another.