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PEOPLE’S ASSOCIATION (PA)

Residents’ Network: Designing a brand identity for a new initiative in the community

We were appointed by PA to design the brand identity for the Residents’ Network. Our logo design integrated elements from the Residents’ Committee and Neighbourhood Committees logos, with the ‘R’ and ‘N’ stylised as two people high-fiving, symbolising community unity. To support the rollout, we developed a corporate identity guide and designed signages and corporate attire for Residents’ Network members.

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