In February 2020, during the COVID outbreak, Splash partnered with Jardine Matheson and BusAds to launch a meaningful mental health awareness campaign. Together, we created a series of stickers featuring key mental health support hotlines, ensuring crucial resources were more visible and accessible to those who needed them.

These stickers were placed in 54 retail outlets across Singapore, including Giant, Cold Storage, and Guardian stores. Positioned in high-traffic areas, they aimed to reach people in their daily environments, making it easier to seek help or share these resources.

We believe in using creative communication for positive change. This initiative transformed everyday touchpoints into meaningful opportunities to support mental well-being, and we’re proud to have helped build a more informed and supportive community.