Singapore Aquatics
Singapore Aquatics
Date:
Mar 2023
Services:
Branding
Come end-Nov/ early Dec 2022, the Association will be making an announcement on the change of its name to reflect its progressive/ forward-thinking approach in creating an inclusive organisation that reflects the five disciplines. The new name is ‘Singapore Aquatics’.
Our task is to develop a new logo that is aligned to the following:
The Association’s Mission
‘To provide leadership in the development of Swimming, Water Polo, Diving, Artistic Swimming and Open Water Swimming in Singapore, maximising the potential of every athlete towards personal and national aspirations.’
The Association’s Vision
‘A World Class Aquatics Nation, with Every Singaporean a Swimmer.’
Reflection of the intent behind the new name ‘Singapore Aquatics’ to showcase the inclusivity of all five disciplines, while exuding the traits of being forward-thinking and progressive.
