Splash National Day

The brief:

To amplify our presence on social media as the nation commemorates Singapore’s National Day, and reinforce Splash’s strength as a local design agency with a keen understanding of what makes Singaporeans tick.

Our concept:

Our birthday gift to everyone in Singapore: a WhatsApp sticker pack “shell-abrating” fun and unique Singapore icons such as the chilli crab, Safe Entry otters, PM’s “magic cup”, the tissue paper “chope” pack, and our multi-racial community.

Made available for free on our social media channels, our stickers allowed everyone to share and celebrate what they love about Singapore in a convenient and accessible way.